The contract required the animal provider make two dogs available at any time to the retailer. It also stated Target needed to cancel the controact six months before a three-year term auto-renewed. Therefore, to prevent the contract from renewing on Feb. 5, 2024, Target had to provide notice of cancelation by Aug. 4, 2023, the complaint said.
The retailer “inexplicably” mailed a cancellation notice over on Aug. 4, 2023, and the animal provider received it on Aug. 7, 2023, the complaint said. “As notice of cancellation of the agreement was not effected before Aug. 4, 2023, by its terms, the agreement automatically renewed on Feb. 5,” the complaint said.
Target has not paid the $739,314.01 it owes for the remaining fees for the three-year term that started on Feb. 5, 2024, it said.
“While eefendant Target Enterprises LLC (“Target”) seeks brand loyalty from its customers, it has shown that it is anything but loyal to those responsible for bringing its brand to life,” the complaint reads. “After twenty-two years of providing Target’s Bullseye dog mascot, Target inexplicably canceled its agreement with” Worldwide Movie Animals.
While Defendant Target Enterprises, LLC (“Target”) seeks brand loyalty from its customers, it has shown that it is anything but loyal to those responsible for bringing its brand to life,” the complaint, filed in California District Court on Wednesday, reads.
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