Versace is leaning into the virtual world with its new Zepeto, Snapchat, and Drest collaboration. This collaborative effort spotlights Versace’s iconic handbag offerings, specifically the brand’s new ‘Tag’ bag, unveiled on November 12. The ‘Tag’ bag, arriving in ‘Porcelain White,’ ‘Peridot,’ ‘English Rose,’ ‘Whiskey Brown,’ ‘Pale Yellow’ and ‘Tonal Black,’ is designed with modern influences like contrasting fabric linings, customizable charms, and a Nappa leather construction.
On the digital side of this collection, users will now be able to accessorize their avatars on Zepeto using the ‘Tag’ bag and other items like the ‘Medusa Fluffy’ charm. Additionally, Snapchat users can now equip a Versace handbag with their Bitmoji, and Drest will incorporate the bag into its ‘Quest’ gameplay.
Image Credit: Versace, hypebae, versace
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