Dua Lipa is no stranger to the world of high fashion, and now she is officially taking her partnership with Chanel to a new level. The global pop icon has been announced as the face of the Chanel 25 handbag.
The campaign, featuring a short film directed by Gordon von Steiner, captures Lipa moving through the streets of New York City. Set to the soundtrack of Fine Young Cannibals’ 1988 hit She Drives Me Crazy, the campaign brings together music and fashion.
In the video, she swings the Chanel 25 over her shoulder, and dances and strolls through the city. The full campaign is officially set to release in March 2025. Chanel and Dua Lipa collaborated on Instagram to share the video, captioning,
“In a film premiering today, singer-songwriter Dua Lipa becomes the face of the new CHANEL 25 handbag. An artistic icon of her generation, the friend of the House embodies the freedom of movement and self-expression so dear to CHANEL, in a video shot in the streets of New York.”
The caption continues:
“A variation on the emblematic codes of the House, featuring two large signature side pockets, the CHANEL 25 offers a sophisticated, nonchalant allure. Film directed by Gordon von Steiner. The full campaign will be revealed in March.”
Netizens were quick to hype the post with comments carrying excitement over the new venture of Dua Lipa and Chanel. One such fan commented:
“She is the moment.”
Other Instagram users also weighed in on the comment section of the post sharing their thoughts. Below are what some of them had to comment:
“Ready I already want the purse”, declared a fan.
“Damnnnn !!!! She looks cool in CHANEL !!!”, lauded another.
“This is the absolute best campaign that they’ve had in over a decade”, remarked a third.
“What a beautiful match 💘💘💘”, echoed a fourth.
“Where the hell did they get this model from !!! Chanel always had the best 🍃”, expressed a fifth.
“They are targeting Gen Z …. Rebranding a classic brand using a generational icon. Well if this isn’t iconic. What’s else it could be?”, noted another.
“Obsessed with this and the 90s vibes. 🔥”, shared a third.
“Finalllllyy someone real and unpretentious!!!!!”, commented a fourth.
“not gonna lie I’m obsessed”, confessed a fifth.
“This bag, no the whole outfit would also drive me crazy 🖤✨”, expressed an Instagram user.
“Looooove this 👏👏 great move Chanel”, joined in another.
Dua Lipa and Chanel: The collaboration explored
Dua Lipa’s connection with Chanel has been years in the making. She first wore the brand in 2018 and has since become a familiar face at CHANEL events, from red carpets to couture shows. In 2023, she co-chaired the Met Gala’s tribute to Karl Lagerfeld, wearing three different Chanel looks.
Speaking about the campaign, in a statement, Lipa described it as a celebration of movement, self-expression, and joy.
The Chanel 25 is the latest addition to this partnership. Originally teased at the brand’s Cruise 2025 collection in Marseille, it was later featured in the Spring 2025 show.
The Chanel 25 handbag features the brand’s signature diamond quilting and an interwoven leather-and-metal chain strap. Unlike the Classic Flap, this one leans towards a hobo-style silhouette.
Edited by Apoorva Jujjavarapu
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