Listen to this articleAs a category creator in the pet industry that prioritizes hygiene and routine dog care, Scenthound has announced the expansion of its retail line, Houndswell, exclusively available in its Scenters. The dog wellness franchise has rolled out Daily Dental Support, a dental health supplement developed to combat periodontal disease in dogs.
With pet wellness at the forefront of Scenthound’s mission, Houndswell is a line of hygiene and wellness products designed to keep dogs healthy inside and out. The lineup was developed exclusively for Scenthound to offer at-home care solutions that complement the services they provide. The portfolio of products is veterinarian-grade and addresses overall pet health including skin and coat care, ear health, and now dental hygiene.
“We want to ensure that dog parents are equipped with the solutions they need to maintain their dog’s health and hygiene at home between Scenthound visits. The Houndswell line is about taking further strides toward enhancing the overall health and well-being of the pets in our care,” says Jessica Vogel, co-founder and chief brand officer of Scenthound. “For instance, most dog parents don’t know that up to 90% of dogs over the age of two already have some form of periodontal disease – but with proper dental hygiene, it can be prevented. We are on a mission to educate pet parents and help dogs live longer happier lives, and Houndswell’s Daily Dental Support is a step towards that goal.”
Focused on health and hygiene, Scenthound saw a gap in the dental care sector, so the pet franchise partnered with trusted veterinarians and industry leading manufacturers to offer a product that addresses this issue for its customers.
Formulated with responsibly sourced organic kelp, the supplement was developed to promote cleaner, healthier teeth and gums. The active ingredient contains a good bacteria that produces an enzyme which helps fight plaque and tartar build-up that can lead to bad breath, tooth loss, and even more serious health conditions.
With the pet industry expected to reach nearly $428 billion by 2032, the addition of another revenue stream serves as an added benefit to both prospective and existing franchisees within the system. Because of concepts like Scenthound that prioritize elongating the lifespans of pets, the industry is expected to see an increase in sales fueled by the continued growth of the pet population within the United States.
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