Members of the MyMcDonald’s Rewards program can exchange points for a Snapchat+ subscription.
The fast-food hamburger giant, which first launched the national MyMcDonald’s Rewards program in 2021, is partnering with social media platform Snapchat to offer MyMcDonald’s rewards members a one-month Snapchat+ subscription!.
Snapchat+, which typically costs $29.99 a year or $3.99 a year, provides members access to exclusive, experimental and pre-release features including customizable app icons, chat wallpapers, and AI bitmoji pets.MyMcDonald’s Rewards members in the U.S. will be able to exchange points to redeem a one-month Snapchat+ subscription through Monday, July 7, 2025.
This collaboration marks the first time for McDonald’s to offer a digital subscription service as a redeemable reward.
“Our fans want rewards that bring them feel-good moments — they want experiences that are social, relevant, and rewarding,” said Jackie Bruzek, VP customer engagement, McDonald’s USA, in a corporate blog post. “Offering a month of Snapchat+ as part of our rewards program allows us to meet them where they are, in a way that feels fun and fresh.”
To redeem the Snapchat+ subscription, MyMcDonald’s users can head to their rewards & deals and click on the Snapchat+ icon under “MoreRewards.” Users can then exchange 1500 MyMcDonald’s points to receive a unique code, which they can enter on Snapchat to become a Snapchat+ subscriber.
[READ MORE: Survey: McDonald’s, Dunkin’ among most-popular QSR chains]
“At Snapchat, we’re always looking for fresh, fun ways to help brands connect more meaningfully with their audience,” Katelyn Kroneman, U.S. head of verticals of Snapchat parent Snap Inc., said in the blog post. “This partnership with McDonald’s brings that mission to life by combining loyalty with creativity.”
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