Purina Pro Plan Veterinary Supplements Introduces New Skin Care Supplement for Dogs

Skin Care helps dogs thrive by promoting healthy skin. 

ST. LOUIS, May 13, 2025 /PRNewswire/ — Pro Plan Veterinary Supplements has introduced Skin Care, a new supplement that provides proactive support for dogs with sensitive skin. Developed by Purina researchers and veterinarians, Skin Care is specially formulated with a multi-active blend designed to support dogs with sensitive skin, including those with seasonal allergies.

Available without a prescription, Pro Plan Veterinary Supplements Skin Care contains a blend of collagen, EPA + DHA, vitamin E and zinc to support skin health. It also includes Omega 6 and Omega 3 fatty acids to help maintain the skin’s natural protective barrier to support dogs with sensitive skin, as well as Vitamin E and zinc to promote a strong immune system. The formula helps maintain skin hydration for dogs.

“We know that many pet owners visit their vet to discuss their pet’s skin health,” said Martha Cline DVM, DACVIM, a veterinarian with Purina. “Healthy skin plays a vital role in helping dogs lead happy, healthy lives, and Skin Care helps maintain skin hydration and a protective barrier to support dogs with sensitive skin, including those with seasonal allergies.”

Adding Skin Care by Pro Play Veterinary Supplements is one way for pet owners to support their dogs’ skin health, but Dr. Cline recommends a variety of ways to tackle skin issues that could be impacting their dog’s overall happiness and well-being:

• Remove Allergens Routine bathing can remove dirt and pollen from a dog’s fur and skin, easing allergies. Most healthy dogs don’t need to be bathed more than once a month, but dogs with sensitive skin may need to be bathed more often. Talk to your vet about the recommended frequency for your dog. In between baths, quick wipe-downs with a damp cloth or fragrance-free, hypoallergenic pet wipe can remove pollen and other allergens that may have stuck to your pup’s fur, skin and paws.

• Optimize Nutrition: A dog’s diet plays a vital role in maintaining the health of their skin. Dog owners should ensure their pet consumes a complete and balanced diet, enriched with essential nutrients that support skin and coat.

• Don’t skimp on Flea Control: Year-round flea control is important to your dog’s overall health and can also alleviate skin allergies. Talk to your vet about which flea control treatments are suitable for your four-legged friend. They may recommend a flea collar, oral medication and/or topical medications to quickly kill any living fleas and prevent new ones from emerging.