Polène: The global success of the French handbag made with love

Leather craftsmen in front of the Polène factory in Ubrique (Spain).

Antoine Mothay could talk for hours about his passion for leather, the tanning, cutting, trimming, padding and even braiding. When it comes to explaining the craftmanship that goes into Polène, the brand he co-founded in 2016 with his brother and sister, Mathieu and Elsa – great-grandchildren of the founder of iconic French maritime-style clothing brand Saint James – the 30-something could be even more talkative. “Unstoppable,” his teams confirmed. While Mothay holds the role of president and director general, he also oversees the brand’s aesthetic coherence. “I’ve only just delegated the choice of colors for the edging… after eight years,” he said.

This phenomenally successful brand has all the hallmarks of luxury leather goods – inspiring visuals, sleek flagships, timeless design but on-trend products, unfailing good taste – except one: price. A Polène bag costs between €260 and €620, which is considered a reasonable price at a time when those of major brands’ flagship products have risen sharply in the wake of the Covid-19 crisis. Since its creation, Polène has grown “gradually,” without any hiccups, doubling its sales every year. By 2023, turnover amounted to €142.7 million.

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