Petaluma has introduced a new dehydrated Whole Food Mixer for dogs, formulated to serve as either a complete meal or a topper without compromising nutritional balance.
“Most commercial toppers are formulated to provide only up to 10% of a dog’s total calories, like a treat or snack,” said Sarah Dodd, Ph.D., a board-certified veterinary nutritionist who developed the product. “If you add more than the recommended allowance, it could lead to nutritional imbalance. We’ve created something entirely different — a product that maintains complete nutritional integrity regardless of how much you use.”
The shelf-stable formula includes 67% certified organic ingredients, such as kale, spinach, cranberries, rolled oats and barley. It features organic textured soy protein as the primary protein source, chosen for its complete amino acid profile, high fiber content, and digestibility.
“Organic textured soy protein is a legume that offers a complete protein and amino acid profile. It’s low in fat, high in protein and fiber, with a long track record as a protein source for both dogs and humans,” said Dodd.
Petaluma uses a gentle dehydration process to preserve antioxidants and micronutrients in the formula, contrasting with the high-heat processing methods typical of conventional kibble.
The product is also intended to make fresh nutrition more accessible by removing the need for cold storage and reducing cost.
“When you buy fresh or frozen dog food, you’re essentially paying premium prices to ship water to your door — water that takes up valuable freezer space and adds unnecessary cost and environmental impact,” said Caroline Buck, co-founder of Petaluma. “The Whole Food Mixer flips that model on its head. Pet parents get fresh-food quality at canned food prices by simply adding water at home, with the convenience of shelf-stable storage and flexible feeding.”
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