In a melding of artistry and fashion, Balenciaga unveils its latest campaign, capturing the essence of sophistication and luxury. Shot by the acclaimed Mario Sorrenti, the campaign showcases two distinguished collections: the Hourglass Bag and the Crush Bag.
The Hourglass Bag, named for its distinctive structure, stands as a testament to Balenciaga’s legacy of timeless design. Creative Director Demna was inspired by Cristóbal Balenciaga’s 1950s Basque waistcoat silhouette. First released in 2019, The Hourglass swiftly became a cult classic. Balenciaga has distinctively cast models Mona Tougaard and actress and singer Yang Chaoyue in their latest campaign, epitomizing the elegance and allure of the bag’s unique form.
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