By
Bloomberg
Published
March 28, 2025
Mulberry Group Plc’s chief commercial officer has left the British high-end handbag maker after more than a decade in the business, in the latest executive departure at the struggling brand.
Ian Earnshaw left earlier this month after more than two years in the role, according to people familiar with the matter, who asked not to be identified discussing private information. His replacement has not been found yet.
His departure comes as Mulberry Chief Executive Officer Andrea Baldo tries to turn around the business after consumers’ appetite for high-end goods waned, particularly in the critical China market.
Baldo, who joined in September from Danish clothing brand Ganni, is seeking to broaden Mulberry’s appeal by reducing the price of most of its handbags to less than £1,095 ($1,420). The company’s retail sales fell about 17% in the fourth quarter of last year and it revealed a plan to cut about 85 corporate roles.
Mulberry has made several leadership changes in the past year in a bid to revive its sales. This has included replacing Thierry Andretta, who spent almost a decade at the helm, with Baldo. In January the company appointed Billie O’Connor as chief financial officer, replacing Charles Anderson, who had been in the role since 2019.
Baldo has partly blamed Mulberry’s poor performance on its reliance on Asia — especially China — for international growth, while neglecting the UK and the US. Last year, billionaire Mike Ashley’s Frasers Group walked away from an attempted takeover of the brand last year and tried to push for a board seat.
Earnshaw previously held positions as Mulberry’s commercial director, as well as its retail and franchise director, according to his LinkedIn profile. Before that he held managerial roles at British trench coat maker Burberry and US clothing retailer Banana Republic.
This post was originally published on this site be sure to check out more of their content.
