MILAN — Just as the days get warmer and the weekend getaway becomes Italians’ favorite activity, My Style Bags deepened its commitment to help customers pack for the occasion with its latest collaboration.
The accessories brand has joined forces with VitoVi, the Italian indie label that specializes in blazers and was launched by Maria Vittoria Lazzarini Merloni in 2020.
Sharing a traceable Made in Italy supply chain, a laid-back aesthetic and attention to details, the two brands developed a focused range marked by Riviera-ready stripes.
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The range includes My Style Bags’ signature Harvard roomy duffel bag and its matching beauty case, both crafted in a red-and-cream fabric blending linen and cotton.
In the same vein, VitoVi reinterpreted two of its bestselling designs: the Anyway single-breasted jacket that with its two buttons and big lapels is the brand’s versatile go-to item; and the Very cropped style with a more contemporary flair. A striped garment bag rounds off the travel set.
Retailing with prices between 70 euros for the beauty case to 470 euros for the Anyway blazer jacket, the VitoVi x My Style Bags capsule launched Wednesday at the accessories brand’s two stores in Milan and its e-commerce.
The VitoVi x My Style Bags capsule collection.
Courtesy of My Style Bags
As always, an optional customization service personalizing bags with embroidered initials is offered. The service is the signature feature of My Style Bags, which was established in 2008 by Lorenza and Giuseppe Bellora along with Stefano Donadel Campbell, who aimed for an affordable label the prioritized personal messages over brand logos. Embroideries in different colors and font styles can be applied on all the brand’s products, which come in canvas, suede, linen, wool and nylon.
The Milan-based accessories label has previously collaborated with companies hailing from different industries, spanning from Luisa Beccaria to outdoor clothing brand Dynamo The Good Company. Last year it released a capsule collection with Philosophy di Lorenzo Serafini, which followed the tie-up with Portofino Dry Gin in 2023.
That same year, famed fabric maker Vitale Barberis Canonico zeroed in on VitoVi to launch its Heritage and New Talents program spotlighting womenswear and emerging designers. The collaboration resulted in 14 takes on the blazer crafted from fabrics normally used in men’s drapery.
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