A stylish $15 bag has been flying off Kmart shelves after shoppers noticed a keen resemblance to a high-end designer bag costing almost $10,000.
The Shimmer Bag ($15) has a unique curvilinear base and glitter details all around, including along the crossbody strap.
Kmart’s affordable product looks like Spanish fashion house Balenciaga‘s famous Hourglass XS handbag ($9,900).
While the luxury bag is suede calfskin and studded with rhinestones, Kmart’s version is a close enough dupe to make anyone do a double take.
Hundreds of shoppers shared their love for the budget brand online.
‘I just went to Kmart to buy an umbrella and spent $200,’ one said. ‘Kmart is making me broke.’
‘I’m in love with Kmart bags,’ another wrote.
A third said, ‘I absolutely love a crossbody bag.’
Many mums are also choosing the Kmart bag for their daughters who are obsessed with the high-end version after seeing the bags go viral on social media.
Fashion trends can change in the blink of an eye, and shoppers have struggled to keep up with the latest go-to buys in the wake of the cost of living crisis.
Kmart blew shoppers away with a $40 version of a $4,000 designer trench coat – and it goes with everything.
Another popular dupe is the retailer’s $12 handbag which looks exactly like a $900 Chloe design that’s sold out everywhere.
Aussie shoppers are also ‘obsessed’ with the Canvas Bucket Bag ($18) with many saying it ‘looks just like’ Spanish fashion brand Loewe’s Balloon Bag ($3,990).
Both bags have an off-white canvas base and brown leather detailing and straps.
Shoppers have shared rave reviews about the bag online.
‘I actually prefer the Kmart one,’ a woman said, while another added: ‘Kmart’s version looks the best’.
Hundreds of shoppers have shared their awe for the dupe online.
‘Gorgeous … it’s exact,’ one said.
‘Kmart sending me broke this year,’ an avid shopper joked.
‘Oh my god – I’m going this weekend!’ another said.
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