Chanel has just unveiled its Chanel 25 handbag campaign, featuring two of today’s most dynamic global icons: Dua Lipa and Jennie. Announced as the faces of this bold new design, the duo brings their unique energy, style, and charisma to a campaign that celebrates freedom, movement, and self-expression—hallmarks of both the handbag and the women who carry it.
Lipa, the Grammy-nominated singer-songwriter and artistic trailblazer of her generation, steps into her role as the face of the Chanel 25 with effortless magnetism. Photographed by the renowned David Sims and captured in a dynamic film by Gordon von Steiner, Dua’s campaign takes viewers on a whirlwind day in New York City. From the bustling streets of Manhattan to the intimacy of a photo studio, she embodies the bag’s on-the-go spirit, set to the infectious beat of Fine Young Cannibals’ 1990s classic, She Drives Me Crazy.
Photo Credit: Courtesy of Chanel
“I love that song,” Lipa shares. “It’s such an anthem from the ‘90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music, or film. This song feels like the perfect match for that freedom of expression and allowed me to dive into a fun, raw, rebellious emotion. New York really lends itself to that sort of ‘stomp-your-feet’ energy.”
The Chanel 25 handbag, an evolution of Chanel’s iconic designs, perfectly aligns with Lipa’s vibrant lifestyle. With its signature quilting, interlaced chain, and multiple pockets, the bag blends elegance with practicality in three versatile sizes. “I’m obsessed with this bag,” Lipa enthuses. “It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag!”
Photo Credit: Courtesy of Chanel
For Lipa, the campaign is more than a fashion moment—it’s a reflection of her artistry. “It’s about the freedom of movement, self-expression, and embracing that on-the-go energy,” she says. “It’s powerful, yet playful, and above all, joyous—a similar spirit that I share as an artist.”
Joining Dua Lipa is Jennie, a powerhouse in the international pop scene and a Chanel ambassador since 2017. Announced in March as an additional face of the Chanel 25 campaign (following Dua’s initial reveal in January), Jennie brings her signature sophistication and edge to this exciting chapter with the House. Her longstanding relationship with Chanel deepens with this campaign, as she showcases the handbag’s ability to adapt to her multifaceted life.
Photo Credit: Courtesy of Chanel
“The Chanel 25 handbag symbolises freedom of movement,” Jennie explains. “It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. It’s so practical and essential for travelling abroad and for work.” For an artist who thrives on creativity and individuality, the bag is a natural extension of her persona. “Chanel gives me positive inspiration and energy as someone who loves fashion,” she adds.
In her own Gordon von Steiner-directed film, Jennie navigates Manhattan’s vibrant streets and a photo studio with an effortless cool, also set to She Drives Me Crazy. “With this iconic ‘90s pop song, it feels like a short music video capturing the streets of New York,” she says. “I hope everyone who sees the campaign feels a sense of freedom and positive energy.” David Sims’ minimalist photography complements the film, spotlighting the Chanel 25’s sleek modernity and timeless appeal.
Photo Credit: Courtesy of Chanel
Heir to Chanel’s legendary handbag lineage, the CHANEL 25 reimagines the House’s iconic codes with a contemporary twist. Available in black leather, denim, or bold bright colors, it combines lightweight flexibility with functional design—think quilting, leather-interlaced chains, and cleverly placed pockets. Whether worn over the shoulder or carried by hand, it’s a bag built for women who live life unapologetically and at full speed.
This post was originally published on this site be sure to check out more of their content.
