Iams’ Dog Parade Balloon Got Stuck to Highlight Pet Health

CREDITS

Client: Iams
Chief marketing officer, Mars Pet Nutrition North America: Jean-Paul Jansen
Global brand vice president, Iams: Edwin Padilla
VP, Iams North America: Fawad Farrukh
Associate brand director, Iams North America: Matt Darcy
Marketing manager, Iams Global: Olivia Chlasta
Digital ecosystem manager, Iams North America: Rachel Dawson
Brand manager, Iams Global: Paul Kendall
Senior director, external affairs, Mars Pet Nutrition North America: Lindsay Kordik
Brand communications manager, Mars Pet Nutrition North America: Wes Bottoms
Digital ecosystem coordinator: Bella Byrd
CRM coordinator: Andrea Migliore
Digital merchandising & operations specialist: Coleen Ducey
DVM, Mars Petcare: Heidi Parrish

Agency: adam&eveDDB
CCO: Richard Brim
ECDs: Ant Nelson and Mike Sutherland
CD: Paul Knott
CD: Molly Wilkof
Creatives: Ben Robinson and Mike Whiteside
Social director: Phoebe Wright
Social creative: Judith Talkens
Head of production: Sally Pritchett
Head of print production and experiential: Jaki Jo Hannan
Producer: Joel Wilson
Social producer: Brooke Lagana
Assistant producer: Amy Galvin
Planning director: Stuart Williams
Planning director: Catherine Willoughby
Senior planner: Kit Owens
Senior planner: Zayem McTear
Chief executive officer: Miranda Hipwell
Managing partner: Charlotte Cook
Business director: Stephanie Taylor
Account director: Sarah Hill
Account manager: Lauren Dixon
Project director: Rasha Noronha
Senior project manager: Becky Faloju
Senior legal counsel: Tom Campbell

PR: Ketchum
Client director: Seagren Crous
Account lead: Julie Nunes
Earned media lead: Alex Demers
Influencer lead: Sarah Vates
Social lead: Blau Ramos
Entertainment lead: Danielle Hallas

Balloon designer: Jennifer Palmer

Production company: Biscuit Filmworks

Experiential director: Glue Society

Service company: Biscuit Filmworks US

Editing (offline & online) company: Absolute Post, London (Waylon’s Journey, Health Tips)
Executive producer: Belinda Grew
Junior producer: Dannica Green
Editor: Tom Higgins
Edit Assist: Christy Brooks
Colorist: Pete Oppersdorff
2D: Tom Higgins

Editing (offline & online) Company: Cutters, Chicago (Launch Films/CBS Package)

Soundtrack Name: Minneapolis Bump by Southside Aces

Audio postproduction: 750mph



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