Stoney Clover Lane is furthering its reach in the accessories market with a new category expansion.
The 16-year-old travel accessories line announced on Monday its first leather collection, marking the brand’s entry into the luxury market with products at a higher price point than its average nylon styles. Cofounder Kendall Glazer, who started the brand with her sister Libby Glazer, explained that the brand’s expansion comes after increasing customer demand for more elevated materials.
“We’ve been really refining our category and becoming who we are over the last decade of Stoney Clover,” Glazer said. “We’ve really become the go-to for our different accessories — our pouches, our bags — and doing the majority of them in nylon. As we’ve grown as a brand, we’ve always talked to our community. We’ve always wanted to create what they’ve wanted next and really, for us, leather just felt like the next chapter of Stoney Clover and who we are.”
Stoney Clover Lane’s leather collection offers six styles including card cases, passport cases, pouches, crossbody bags, tote bags and duffel bags. The accessories come in three colors — black, cream and pink — and range in price from $128 to $628. Some styles are reinterpretations of the brand’s bestselling nylon bags, such as the pouch and crossbody, while others are completely new styles.
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Stoney Clover Lane’s leather duffel bag.
Courtesy of Stoney Clover Lane
Glazer explained the brand wanted to offer a wider price range to make the collection accessible for customers. While the brand’s nylon offerings are under $200, some Stoney Clover Lane items — particularly its duffel bags — can go up to roughly $500.
“We knew there was an appetite and that people were going to go for a higher price point,” she said. “It’s just one step above. We didn’t want to alienate any customers. For some people this might be their first leather bag and for some people it might be their 100th leather bag that they’re adding to their collection, but I think we wanted it to be a semi-accessible price point that no matter who you are or how long you’ve been a fan of the brand or whatever it may be, hopefully this is a price point that works for you in leather.”
The leather pieces incorporate the whimsical details Stoney Clover Lane has become known for. There’s pouches and tote bags designed with a scalloped leather detail and gold heart-shaped hardware embossed on several styles.
Stoney Clover Lane’s leather pieces.
Courtesy of Stoney Clover Lane
Even though the brand is known for its popular patchwork and embroidery customization, Stoney Clover Lane will not have those offerings for the leather collection launch.
“We really want the product to speak for itself — the details and the color,” Glazer said. “We’re assuming that our customer will customize through bag charms and other accessories. We’ll be doing some events throughout the year in our stores with small customization events and we’re still exploring what that will look like, but for us, we really wanted to start it to let the product speak for itself and then down the road we’ll hear what people are looking for — hear what people want in terms of customization for their leather, if they do want it or not — and open that dialogue with the customers and expand it with them.”
Glazer said the brand’s leather collection will grow with seasonal drops, as opposed to its more recurring launches with its nylon styles. Stoney Clover Lane will introduce the leather collection in one new colorway this spring and another new colorway in the summer, all while introducing new styles. For fall, the brand plans to expand the collection into suede.
“Trusting our gut has always been at the core of what we’re doing — what me and Libby personally want to wear, but also hearing from the community,” Glazer said. “We know that this will be a constant category.”
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