Doggy wellness? Not so far-fetched.
Pet parents are saying heal in a brand new way thanks to new tech and wellness innovations that treat Fido more like a human.
“I want my dog to not only live long, but I want them to live long and well, which is very different than a past mindset,” Maddie Guy, co-founder of pet supplement brand Buddy, told The Post. “The modern dog owner mentality has shifted, which is great news for dogs.”
But it may not be the best news for paw-rents, now spending hundreds on specialty items like CBD-infused supplements and AI-backed wearable tech to communicate with your four-legged pal.
Dr. Danielle Bernal, a veterinarian at Wellness Pet Company, told The Post that pets’ “physical well-being and keeping them fit, healthy and active” has always been a priority, but it’s now in overdrive.
“As we’ve seen the evolution of our pets go from, ‘He’s just a dog who lives outside,’ to now truly part of our family members, we not only want to be proactive in their physical well-being, but we also want to really support their mental and emotional well-being,” she said.
Similar to wellness fads in the human world, the trend is being shaped by younger generations who view pets as members of the family.
“This shift has placed more emphasis on pet owners providing their pets premium care that more resembles their own wellness preferences,” Kate Onorato, pet trends expert, told The Post. “Younger pet parents are interested in natural, science-backed wellness products and want that kind of holistic care for their pets.”
But Bernal, who has been a veterinarian for 25 years and in pet wellness for 20, advised to always consult your fur baby’s vet before making any decisions.
“If you are ever in doubt, take the product information and talk to your veterinarian so that you can always be assured that it’s perfect for them,” Bernal said.
From smart collars to supplements, here are some of the innovative products and companies popping up in the pet wellness space.
Water-dog
Water you waiting for? The same way youngsters lug around their massive Stanley water bottles, Petcube touts itself as a way to keep felines and canines hydrated with a human-grade water fountain ($99.99).
Since “hydration” is “the foundation of well-being,” according to Petcube CEO Anastasia Kukhar, the fountain is designed to encourage pets to drink more, better quality H2O.
The wireless, rechargeable fountain purifies water by combining UV-C antibacterial light with a four-layer filtration system. Its magnetic pump also mimics a natural water stream, increasing water quality. The basin helps protect against bacteria, infection and “cat acne.”
Raise the woof
Doggy doors now have a curfew. Pawport‘s motorized smart door has a remote control to set up a curfew or schedule for pups along with voice control from Alexa, Siri, or Google and data-tracking.
The door is paired with a waterproof Smart Pet Tag that attaches to collars — and can be personalized per pet if there’s more than one.
And while indoors, there’s Dogsplay ($699), a media box with services like Dog Filter, Dog Speaker, Dogflix, Dog Music, Dog Photo and Dog Call & App — just like their human’s iPad. The app allows for two-way interaction, too, for video calls while away.
The service not only entertains pets but helps keep separation anxiety and loneliness at bay.
If dogs could talk
Ever wished your BFF could talk to you? Shazam Band ($495-$595) — a first-of-its-kind cognitive wearable band for pets — literally gives cats and dogs a voice and personality with 27 different personas to choose from that will “best reflect their pet’s inner-self.”
Over time, it will learn your fuzzball’s entire history and what’s normal, such as breathing rate and typical day-to-day movements. Whether Rover is running, playing, resting or eating, the band will capture it all — including what’s going on in external environments, like if it’s raining outside or being pat by their human — through sensors and microphones.
Humans can also input information such as likes, dislikes, personality traits and when they eat, sleep and exercise. Using this information, Shazam will interpret what pets are feeling and communicate that through the voice of the owner’s choosing.
Shazam Band will then voice over the pets’ needs and reactions. “So, if you’re getting home late from work, or you haven’t fed your pet on time, you’re going to hear about it. If your pet is scared during a thunderstorm, or encounters a rattlesnake, you’ll be the first to know,” the company said.
Another standout innovation at CES 2025 was Traini’s AI-powered smart dog collar that combines advanced AI technology with real-time emotion tracking, giving a deeper look into emotional well-being.
Using sound analysis from barks and vitals such as heart rate, temperature and body movement, the AI collar can identify 10 different emotional states your dog is experiencing, including joy, anxiety, excitement and distress.
Fit mutts
Trying to figure out what your pupper wants is like barking up the wrong tree — but a new gadget can help.
At CES, Tractive debuted an advanced canine GPS and health tracker ($69-$99) with bark monitoring, which will provide insights into barking patterns while the owner is away from home. Barking patterns can recognize conditions such as separation anxiety and other behavioral issues to clue in the owner.
Similar to smartwatches for humans, the dog GPS and health tracker — which includes real-time GPS tracking, virtual fences, escape alerts and activity and sleep monitoring — also has resting heart and respiratory rate alerts through a free software update in March.
Feline fine
FutureZeal Z3, the world’s first intelligent cat grooming pod, might just be the cat’s paw-jamas.
The fur removal system collects loose hair as the kitty enters and exits the pod, which has intelligent temperature regulation. There’s also a misting system for odor control and hygiene management.
“Wellness isn’t just for humans anymore,” said a veterinarian and pet wellness expert in attendance at CES 2025.
Pup-lements
From gut health to fur maintenance, there’s a Goop-y pill for your pup for a long and healthy life.
One such supplement, Buddy ($59-$89), is designed to support a wide range of canine health areas from joint care to digestion. Founder Guy, 34, was inspired to launch the brand when she got her own dog, Rudder, and he had some minor orthopedic issues early on.
“Through that journey with my own dog… it really kind of like opened my eyes to an opportunity to not only help pets, but to help pet owners make this journey of boosting our dog’s health a lot simpler and easier,” she explained.
Supplements also come in powder form, like Fi Supplements, which include buzzy ingredients such as CBD, valerian root and magnesium in some of its formulas meant to support mobility, coats and beyond.
And while certainly not Ozempic for dogs, Zesty Paws is releasing “Weight Management Bites” in March for portly pooches hoping to “maintain a healthy weight.”
The chewable contains natural ingredients such as green tea extract, L-carnitine and pumpkin, ingredients known to support metabolism and fat burning, that will “keep your pet feeling full without the extra calories.”
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