The quirkier, the better. Giving us all a reason to playfully update the day-to-day styling of our everyday bag, this season fashion editors, street style stars and influencers alike are using bag charms to show off their personality, mood and interests en masse. Celebrities like Dua Lipa and Lily Allen, too, have been spotted with bedazzled bags à la Jane Birkin, who famously personalized her namesake Hermes bag with various trinkets and charms.
Like so many things in fashion these days, what’s old is new again. While bag charms have had a place in many brands’ collections since the last round of the craze circa 2010s—how can we forget Fendi’s fuzzy monsters and Karl Lagerfeld’s Karlito-shaped mink charms?—there are now more designs (and price points) to choose from.
This time around, bag charms were spotted on Coach’s Fall 2024 runway, with supersized N.Y.C. souvenir–inspired charms dangling off leather messengers and tote bags. In Milan, Fendi collaborated with candy brand Chupa Chups on chic leather lollipop holders that swung off shoulder bags, while Etro showcased colourfully beaded leather tassels.
Then in Paris, Miu Miu tied multiple pouches and miniature bags haphazardly to the leather handles of its overstuffed carryalls, giving them a more laidback feel.
You might be thinking this is just a kitschy fad that will quickly phase out, but actually, you’d be wrong. At the Spring 2025 collections, there are no signs of the trend stopping. Fendi doubled down on its love for charms, albeit taking more sophisticated route, with tiny versions of its baguette bags charmingly hanging off larger matching silhouettes in complementary tones. Versace turned up the whimsy by adding fuzzy creatures and jumbo beaded bracelets to elegant handbags’ handles, juxtaposing the elegance.
Ready to add some personality to your bag this season? From functional charms to nostalgia-inducing trinkets, here are some of the best bag charms to start layering on your handbag, to make it entirely yours.
Shop the bag charm trend
Think of this as a fashionable take on those souvenir keychains you get at the airport at the last minute before your flight. Featuring the Empire State Building, the iconic yellow taxi and an apple to represent N.Y.C., this miniature version of Coach’s Fall 2024 runway edition is an ode to the brand’s hometown. Do it like the runway and clip it to your favourite messenger bag, the more beat-up the better.
The brand behind the celeb-fave colourful beaded phone wristlet now makes bag charms, too. Hand-strung with Swarovski crystals, Japanese Miyuki glass beads and upcycled vintage beads, this colourful beaded accessory can be looped on a bag handle to evoke instant joy.
Tapping childhood nostalgia, the Italian designer house unexpectedly collaborated with Chupa Chups for a whimsical-luxe bag charm: a leather lollipop holder. Looking for a little more value with your $700 purchase? The charm comes with an exclusive Chupa Chups x Fendi box containing five limited-edition Cacao-Vanilla lollipops, a tribute to the five Fendi sisters.
Give your minimalist shoulder bag a little pizzazz with this friendship bracelet-inspired pearl chain featuring charms including a lemon, strawberry, evil eye and mushroom. With a clasp on each end, you can attach it on both sides and drape it over the front of the bag.
This adorable Kate Spade bag charm is for the dog lovers out there. Made from fringed smooth leather, it doubles as a coin purse so you don’t need to dig into your overstuffed bag to get to it.
Indulge your nostalgia with this bedazzled Bugs Bunny charm. Whether you attach it to your bag handle or use it as a classic keychain, it’ll add a playful pop to your everyday.
We love a functional bag accessory—the luxurious Hermès leather notebook cover is available in this petite size so you can hang it on the handle of your bag and jot down a note at a moment’s notice.
There’s nothing so meta as attaching a miniature tote bag charm to a tote bag, whether you double up on the classic Marc Jacobs tote or not. It’s available in nine colours.
There’s a reason why every kid wants a Jellycat stuffie—they’re unbelievably soft and just too cute to pass up. Consider this Jellycat cuddly corgi charm the adult equivalent of carrying your favourite stuffed animal out in public.
A nano-sized Louis Vuitton Speedy bag for your bag, it fits just the essentials—whether it’s a lip balm, a mint or a lucky trinket.
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