Eukanuba and Katie Couric Media are celebrating Canine Companions’ 50th anniversary with a new feature in the Mars Unleashed with Katie Couric series, showcasing the transformative power of service dogs.
The segment tells the story of retired Army Colonel David Rozelle and his service dog Kylynn. After losing his leg in combat, Rozelle became the first military amputee to return to active duty and credits Kylynn with helping him heal and regain independence. The feature also follows Rozelle to the University of Delaware, where he reunites with Patricia Banks, Kylynn’s puppy raiser.
“Each service dog alters the story of someone’s life in ways that are beyond comprehension to many, and we are honored to play a part in providing Eukanuba science-based premium performance nutrition to create more independence for each recipient,” said Maribel Psara, Eukanuba brand leader.
According to the Center for Disease Control and Prevention (CDC), 64 million people in the U.S. live with a disability, including three million children. Canine Companions has provided service dogs to people with disabilities for 50 years, supporting individuals with physical disabilities, hearing impairments, PTSD and more. The organization has matched thousands of service dogs with recipients at no cost.
“For over 30 years, we’ve had the pleasure of having Eukanuba as a partner in independence,” said Jeanine Konopelski, chief marketing officer at Canine Companions. “The connection with Eukanuba reaches all aspects of our programs, from the health of our working dogs to raising awareness.”
Since 1991, Canine Companions said it has relied on Eukanuba’s premium nutrition to support the health and development of its service dogs.
The full story can be viewed at Katie Couric Media or Eukanuba’s website.
According to Petfood Industry’s Top Pet Food Companies, Eukanuba, a part of Mars Petcare, offers a complete food lineup, and delivers exceptional, customized nutrition. Eukanuba’s products cater to all types of dogs and are categorized according to life-stage, size and health-and-performance requirements.
Adapted from a press release.
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