
While Impossible dogs may be a boon for any non-meat eaters who may be unsatisfied with any of the other veggie dogs currently available, it’s not without its issues. First and foremost would be the fact that this hot dog is almost entirely composed of gluten, making it a big no-no for anyone following a gluten-free diet. Unfortunately, gluten-free veggie dogs seem to be few and far between, with Better Balance and Sweet Earth being among the few brands available in grocery stores.
Yet another issue, as might be expected, is the flavor and texture. After all, 52 out of those 159 Impossible Foods testers weren’t wowed by the ersatz beef flavor, and some of those who’ve tried this hot dog have found it to be soft, squishy, and bland. Finally, Impossible dogs are on the pricy side — at the time of writing, Misfits Market is selling them for $7.99 for a 10-ounce package of six, whereas a 15-ounce package of 10 Oscar Mayer beef hot dogs can be purchased from Walmart for $3.94. Still, perhaps the veggie dog market will improve once the competition heats up. Beyond Meat has been teasing its own plant-based hot dog for several years, while Oscar Mayer, too, is poised to enter the plant-based game.
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