- Crocs are no longer just for humans. The cult clog brand is releasing a version for dogs.
- The new Pet Crocs, which will drop on Oct. 23, are part of a collaboration between dog toy maker BARK and the shoe company.
- The glow-in-the-dark dog clogs will come in three sizes – small, medium and large – and will be sold in a set of four for $49.99.
Crocs are an iconic brand that people love and they have an opportunity to tap into a new market by expanding to pet wear. The company said that the idea for the product came from fans of the brand themselves.
Some customers even put “people Crocs” on their dogs and shared photos with the brand, asking when the pet version would come out.
Crocs can pitch these products to their own loyal customers but can also reach new customers in the form of pet owners who are not familiar with the brand. By collaborating with BARK, the company can expand its audience reach to pet owners.
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