Chanel Ambassador JENNIE has been selected as a model for the Chanel 25 Handbag Campaign.
French luxury brand CHANEL announced on the 25th that “Jenny was selected as a campaign model along with Dua Lipa, who was selected as a model for the Chanel 25 handbag campaign in January.”
K-pop girl group Blackpink Jennie has been a Chanel ambassador since 2017. Jenny continues to collaborate with Chanel, adding her own style and energy to her latest work.
The photo of the “Chanelle 25 Handbag Campaign” with Jenny was taken by photographer David Sims. With a minimal atmosphere, Jenny’s fascinating visuals and Chanel 25 handbags reveal the modern charm. It’s the perfect meeting between “Human Chanel” Jenny and “Jenny Pick” Chanel 25 handbags.
Designed to be together in every moment of everyday life, this bag combines style and practicality while boasting a flexible and lightweight fit. Through quilting, a chain woven with leather, and several pockets, the house’s iconic code was released with a relaxed and free sensibility. Chanel 25, which is presented in black leather, denim, or bright colors, can be produced in a variety of ways, such as shoulder bags and tote bags.
The campaign video was filmed by award-winning director Gordon von Steiner, and shows the music video-inspired directing aesthetics following the first campaign video featuring Dua Lipa. Jenny travels to and from Manhattan’s lively streets and photo studios to her rhythm with the background of Fine Young Canibals’ representative song “She Drives Me Crazy.”
Through this campaign, Jenny said, “The Chanel 25 handbag symbolizes free movement. It is suitable for various situations and lifestyles, not only provides high utilization and comfort, but also allows you to express your own style differently,” he said. “It is a perfect bag that can be held light and comfortable in everyday life anytime, anywhere. It is an essential item that is especially practical when going abroad or working, he said, adding, “Chanelle gives positive inspiration and energy to me who loves fashion.”
The Chanel 25 handbag campaign video is available on Chanel’s official website and SNS.
Meanwhile, Jennie, who has captured the world as a solo artist, will go on the BLACKPINK world tour in the second half of the year.
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