One night last week, somewhere between my ritualistic doomscrolling through Instagram and a third bedtime timer screaming at me to go to sleep, I came across a video of Loewe’s Puzzle bag drop for its 10th anniversary. A smile spread across my face. A tiny miracle really, to feel actual happiness mid-doomscroll. Not the fleeting serotonin hit of a meme, but that feeling you get when good art causes you to stop and stare in awe.
The bags were joyous, appearing to have been stitched out of glitter confetti. One had been painted with cloudscapes, while the other had paintings of white-and-yellow daisies dotted against black leather. Each felt like an unexpected little story. It made me think about all the other moments when fashion handed the reins over to artists. When familiar iconic handbags got pulled apart, put back together, and came out in a different lens. Below are eight moments when artists entered the atelier and the result was something quietly radical.
1. Loewe Puzzle 10 (2025)
To celebrate the 10th anniversary of its iconic Puzzle bag, Loewe launched the Puzzle 10 collection. Nineteen Puzzle bags, each responding to a different cultural thread. From William Morris’s foliage to a manga-style print that is a nod to Studio Ghibli, the re-editions are less about uniformity than eclecticism. As objects, they hold the form of the beloved Puzzle. As artworks, they augment it.
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2. Louis Vuitton x Takashi Murakami (2003–2025)
Before “collab” became a category on every drop-down menu, Japanese artist Takashi Murakami’s super-flat take on the LV monogram changed how luxury saw itself. It didn’t borrow from pop culture, it was the OG. A smiling cherry here, a grinning skull there. The fact that every millennial can close their eyes and imagine the super-flat LV print from the early 2000s is the proof in the pudding. That white bag—featuring the classic monogram and motifs in a rainbow of pink, turquoise, yellow and kelly green—was on every celebrity’s arm. Recently, The City bag got an update for the 2025 collaboration, with Zendaya as the face of the campaign. The recent uptick in resale searches shows the originals are still being hunted down, making this one of the most successful collaborations in fashion history.
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