Amina Muaddi Unveils 2025 Cruise Collection in Paris-set Campaign Featuring Shoes and Handbags

Amina Muaddi has unveiled its cruise 2025 collection through its first handbag campaign, also showcasing several shoe designs ideal for summer dressing. Photographed by Janneke Van Der Hagen and creative directed by Jahleel Weaver, the campaign stars French model Tina Kunakey in Paris, where the brand is based.

Available to shop now, the collection features an open-toe iteration of the Anok mule, a style debuted by Rihanna in 2024. (The superstar is a devotee of Amina Muaddi and has collaborated with the designer.) Additionally, the Lori sling is reimagined with crystal embellishments adorning its spaghetti-wrapped leather. Meanwhile, espadrilles with raffia and lace are contrasted with brass hourglass heels.

Also in the footwear realm, the brand glamorizes commuter flats with the Gigi Thong sandals featuring oversize crystal embellishments in addition to a short 45mm version of the brand’s signature heel.

The handbags featured in the campaign include a clutch with a mirror inside that expands the Ami handbag line. A full-sized Ami and the Gemini bag — large enough to stow the Gigi Thong sandals — are showcased as well. The brand is also introducing a new line of signature pouches adorned with the crystal Camelia medallion.

Amina Muaddi’s palette for the season includes tangerine and snake-printed leather as well as neutral hues including mocha, champagne, almond, white and black.

In April, Amina Muaddi opened a shop in Le Bon Marché in Paris, increasing the brand’s retail presence. A buzzy luxury label amongst celebrities, Muaddi founded her namesake venture in 2018 and won the Footwear News Achievement Award for Launch of the Year that same year. She went on to win more FNAAs as the brand developed in addition to the 2023 Neiman Marcus Award for Innovation in the Field of Fashion.