NEW YORK, Feb. 18, 2025 /PRNewswire/ — The American Kennel Club (AKC®), the world’s largest and most trusted not-for-profit purebred dog registry and advocate for dogs, has launched its latest brand awareness campaign, “Everything We Do, We Do for Dogs.” Developed in collaboration with advertising agency, Leap Group, this campaign showcases AKC’s unwavering dedication to dogs and their owners, celebrating their special bond.
As the leader in the canine world for over 140 years, the AKC desired a fresh campaign design that connected with new audiences and reinforced their long-standing mission that supporting dogs and their owners isn’t just something they do—it’s EVERYTHING they do. The hero tagline speaks to AKC’s commitment to understanding the needs of dog lovers and the life-long journey of owning a dog. From breed education to responsible ownership, canine health, training, and advocacy, the AKC remains at the heart of everything that enriches the lives of dogs.
“Dogs are an important part of our lives, and every moment with them is worth celebrating and cherishing,” said Gina DiNardo, Executive Secretary, AKC. “With this campaign, we want to highlight the incredible impact dogs have on our lives, while showing the world that AKC is committed to ensuring they live their happiest, healthiest lives.”
The “Everything We Do, We Do for Dogs” campaign will roll out across streaming platforms, out-of-home (OOH), social media and online, bringing the AKC’s message to dog lovers nationwide. Whether it’s meeting your puppy for the first time, a playful romp in the park, or a quiet moment of companionship, AKC’s campaign celebrates the little and big moments that define the human-canine bond.
Through heartfelt storytelling and impactful visuals, the campaign will educate, inspire, and engage audiences, reinforcing that when it comes to supporting dogs, the AKC is there every step of the way.
For more information about the campaign and to see how AKC continues to advocate for dogs and their owners, visit www.akc.org.
About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 26,000 competitions for AKC-registered purebred and mixed breed dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, scent work, hunt tests, field and earthdog tests.
Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite, the AKC Museum of the Dog, and the AKC Purebred Preservation Bank. For more information, visit www.akc.org.
AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.
Become a fan of the American Kennel Club on Facebook and follow us on Instagram @americankennelclub
About Leap Group
Leap Group is an award-winning, full-service advertising agency holding company that gives clients simplified access to specialized agencies. With offices in Chicago, Cincinnati, Indianapolis and Louisville, Leap’s agencies are aligned by a shared philosophy – market less, matter more – and a passion for uncovering human insights that drive business growth. For more information go to the leapgroupnetwork.com.
SOURCE The American Kennel Club, Inc.
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