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Jennifer Aniston’s haircare line, LolaVie, is stepping into the pet market with its first product for furry companions. On November 20, the company launched Puppy Love Dog Shampoo, designed to give dogs the same premium care LolaVie offers its human customers.
Aniston, who started the brand in 2021, initially focused on creating products that repair and nourish damaged hair. In a past interview with PEOPLE, she explained her approach to perfecting haircare products: “It just had to be absolutely perfect.” That same attention to detail now guides the creation of LolaVie’s pet care line.
In a statement, Aniston highlighted her love for animals and her commitment to their well-being. “I’ve always believed that pets deserve the same care and attention as we give ourselves,” she said. “Puppy Love Dog Shampoo brings that philosophy to life.”
Beyond grooming, Puppy Love Dog Shampoo is also a charitable endeavor. Aniston announced that all profits will benefit The Clydeo Fund, a foundation she established to Support animal rescue and rehabilitation.
The shampoo features a pH-balanced formula with coconut, probiotic peptides, and colloidal oats, designed to keep dogs’ coats clean and fragrant with subtle citrus and herbal notes. Priced at $32, the product is available exclusively through LolaVie’s website and app.
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