Creative collective, Size 11, has today revealed the launch of ‘The Bachelor’s Handbag’, a cross body utility bag inspired by Australia’s rotisserie chicken culture.
A fashion-forward union of like-minded creative individuals, the creation of Size Eleven was made possible thanks to Thinkerbell’s ‘Pot of Gold’ initiative; where a grant is given to employees who pitch a product or innovation to the agency founders. Size Eleven consists of Vince Usher (lead brand thinker), Jack Burton (lead tinker), Lucas Fowler (lead tinker) and Taylor York (national head earned thinker). All profits made are split evenly between Size 11 and Thinkerbell.
Named the Macquarie Dictionary Australia’s 2022 word of the year, The Bachelor’s Handbag has become a viral phenomenon and has been also colloquially known as a tradie’s handbag or bachelor’s briefcase.
Inspired by classic rotisserie chicken bags that carefully cradle your families’ favourite roast chooks, the unique features of this one-of-a-kind handbag include:
Bespoke Satin Strap, Designed for Comfort: Ensuring ease of use in either side holster or cross body configuration, our bespoke satin strap is designed to slide smoothly across ones’ skin. Perfect for long hours spent hakking at the rave.
Durable Thermoplastic Polymer Bag with Generous Capacity: The Bachelor’s Handbag boasts a premium 160-micron thermoplastic polymer construction, making the bag more durable than any other rotisserie inspired bag on the market. Added durability allows for ample space to carry all of your essential items.
Quick Access Seal: Designed for practicality, the bag can be securely sealed and easily accessed via Size 11’s bespoke micro-connective fibre technology, protecting your belongings and allowing quick access to whatever you need at both work or play.
Classic Roast Chicken Flame Design: In homage to its inspiration, the bag features a classic roast chicken flame design, reminiscent of Australia’s vibrant rotisserie chicken culture.
Vince Usher, creative director of Size 11 (aka lead brand thinker at Thinkerbell), expresses his enthusiasm for this unique piece: “We can’t claim to have invented the colloquialism, you’ve gotta thank the folks of Deniliquin for that… But we’re unashamed to say that our bringing “The Bachelor’s Handbag” to life as streetwear’s latest grail piece, is up there with the greatest feats of Australian design. Just you wait, it’s bound to be featured alongside Vegemite, Hills’ Hoist and WiFi, in the Powerhouse Museum some day.”
Founded in Redfern, Sydney, Australia, Size 11 is known for its innovative approach to contemporary design, blending elements of iconic culture with contemporary design trends.
The Bachelor’s Handbag is the landmark first piece in Size 11’s ongoing commitment to offering high fashion with function.
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