A new line of handbags expands the offerings of her brand at the big-box chain. Plus, rare Birkenstocks and a pink suit you may have seen.
Paris Hilton is associated with many things — being an heiress, an entrepreneur, an activist and a Y2K fashion inspiration — but living on a budget is not often among them.
Affordability, however, is at the heart of Paris Hilton for Walmart, the namesake lifestyle brand she has developed in partnership with that big-box chain, where she recently introduced a line of handbags mostly priced under $30.
“It’s definitely a full-circle moment from ‘What’s Walmart?’ in ‘The Simple Life’ to having Walmart have walls of Paris Hilton product everywhere,” Ms. Hilton said, referring to the 2000s reality TV series in which she and Nicole Richie, another scion of wealth, traded their cosmopolitan lifestyles for tastes of rural America.
Since her partnership with Walmart, one of the country’s biggest retail chains, began last year, Ms. Hilton has put her name on ice cream makers, Santoku knife sets and baby clothing sold at the store. Makeup and bedding are in the works, too, she said.
The 13 handbag styles she has designed for Walmart include a quilted iridescent pink tote ($32); a heart-shaped denim cross-body bag that says “Paris” in sparkly lettering ($24); and a bowling bag featuring a print of smiling Pomeranian dogs ($25).
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