Delta Dental gets naming rights for Sea Dogs park

Sea Dogs

The Double-A Eastern League Portland Sea Dogs have announced a multiyear naming rights deal with Delta Dental that will rename the team’s stadium Delta Dental Park at Hadlock Field, or Delta Dental Park for short. The new name will be featured prominently on the 6,868-seat stadium’s facade and throughout the ballpark, which opened in 1994. 

The Sea Dogs — an affiliate of the Red Sox — were acquired by Diamond Baseball Holdings in December 2022; the Sea Dogs have played in coastal Maine for 31 seasons. Per the new deal, Delta Dental will become the presenting sponsor of several Sea Dogs fan events, including the team’s annual Fan Festival at the start of each season. Delta Dental will also donate 20 general admission tickets to each of the Sea Dogs’ 69 regular season home games to a local non-profit or youth organization. Other efforts will focus on promoting oral hygiene. 

Northeast Delta Dental — a member company of the wider Delta Dental Plans Association — provides dental insurance for more than a million people spread across Maine, New Hampshire, and Vermont. The company also has naming rights to the N.H. Fisher Cats’ 6,500-seat ballpark, Delta Dental Stadium. DBH bought the Fisher Cats, the Blue Jays’ Double-A affiliate, in December 2023.

Sea Dogs

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