The powers that be at Christian Dior sure do like to make use of their rooster of brand ambassadors. The fabled French fashion house regularly calls up its impressive lineup of ambassadors for its various advertising campaigns. You might not even need reminding that Rihanna recently replaced Charlize Theron as the face of the J’adore scent, while the brand’s most recent signing Rosalía was enlisted as the face of the Lady Dior handbags. A mere four months later Jisoo takes over from the Spanish singer-songwriter as the face of the iconic Lady Dior handbags. Starring in a campaign lensed by Bibi Borthwick, the South Korean singer (of Blackpink fame) totes an array of variations of the Lady Dior throughout the minimalist and monochromatic campaign series.
The Christian Dior ‘Lady Dior’ Campaign with Jisoo by Bibi Borthwick:
Read below the reactions of theFashionSpot’s forum members:
“Go girl give us nothing. Jisoo has the charisma of a damp towel,” critiqued avonlea002.
“She’s just matching the clothes, the bags, and the brand,” laughed yslforever in response.
“It’s so whatever. I wonder how much K-pop stars are giving to these fashion houses? Their fans are so cheap that it degrades any brand that uses them,” voiced a disinterested tourbillions.
“With the FIRM exception of that second shot (below), I like this far better than the Lady Dior campaign with Rosalía. I like how monochromatic the campaign feels, and the simplicity. There’s no over-complicated concept, no weird signs of post-production. This feels like a slight departure from previous Christian Dior campaigns under Maria Grazia Chiuri,” shared vogue28.
Are you a fan? See more of Jisso for the Christian Dior Lady Dior campaign and join the conversation, here.
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