Handbag label Naghedi is launching a recycling program.
The woven Neoprene handbag line is introducing its “Waste Not” recycling program on Thursday, which is Naghedi’s first step in creating circularity in its business.
“We intend for our bags to be well-loved and worn season after season,” said founder Sara Naghedi. “Our ‘Waste Not’ program helps us work in partnership with our customers and community to remain true to our ethos.”
The brand’s recycling program asks customers to send in their used Naghedi handbags in exchange for a 30 percent discount on a new item from its website. The used items will then be deconstructed, cleaned and re-dyed to then be rewoven into limited-edition styles.
These handbags, like all Naghedi bags, are hand woven by artisans instead of being manufactured at factories, adding to the sustainability factor.
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Naghedi’s upcycled Neoprene handbag.
Courtesy of Naghedi
Naghedi is launching the “Waste Not” program with its inaugural collection available on the brand’s website. The limited-edition collection offers five handbag styles in two colorways, retailing for $100 to $350.
Naghedi launched her namesake handbag label in 2016 after working in the accessories industry for nearly 20 years. The designer was inspired to create the brand after becoming tired of seeing trendy handbags go out of season so rapidly, ultimately landing on a label of timeless and durable handbags made from woven Neoprene.
Sustainability is a core value for the brand. In addition to the recycling program, Naghedi uses durable fabrics that are meant to last and uses a slow fashion production model.
The brand has been worn by celebrities like Jennifer Lawrence, Gisele Bündchen and Jessica Alba, among others.
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