Until 2022, Jaelan Davis had never considered buying a Coach bag. The 27-year-old influencer preferred eclectic finds from thrift stores and retailers such as T.J. Maxx. Then she spotted a cream-colored Tabby bag while shopping online. The short-strapped leather purse with gold-tinted hardware immediately caught her eye for its timeless look. For $495 it seemed a worthy splurge to celebrate a recent work achievement.
Davis bought the Tabby. Three years later, she now owns 11 other Coach handbags in different colors and styles, which she regularly shows off to her 110,000 followers on TikTok. “I’m always looking. I’m always shopping. I’m always on their site,” says Davis, who lives in Washington, DC, and works full time as a content creator.
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