The luxury handbag brand Coach will sponsor the Orange Carpet at tonight’s WNBA draft, the beginning of a multiyear partnership that also makes the global fashion house the presenting partner of the league’s LGBTQ+ initiative WNBA Pride.
Throughout tonight’s WNBA Draft Orange Carpet presented by Coach, the company will debut storytelling around five prospects: Paige Bueckers of UConn, Hailey Van Lith of TCU, Aneesah Morrow of LSU, Kiki Iriafen of USC and Sonia Citron of Notre Dame. With a mission statement of “the Courage to Be Real,” Coach will use the segments to focus on the juxtaposition of sports and fashion.
Also part of the deal, which was facilitated by Excel Sports Management, Coach will be an associate partner of the AT&T WNBA All-Star Game in Indianapolis in July. Also included in the new WNBA Pride presented by Coach will be the third iteration of the Pride Is Love limited content series that is available on the WNBA App.
This is Coach’s first leaguewide sponsorship in sports. Excel also managed talent procurement, and will support the band with activating its league and athlete sponsorships.
Based in N.Y. and founded in 1941, Coach remains a Tapestry, Inc. brand, on the NYSE under the ticker TPR.
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