Overview:
Deseri Kelley, founder of luxury handbag company DESERI, has achieved remarkable success in just three years since the brand’s inception. The brand has held a second fashion show, featured a stunning collection of handbags, and opened a permanent location in the Galleria Dallas, becoming the first Black woman to own a designer handbag store in the mall’s 40-year history. Kelley’s success story is a beacon of hope and inspiration, and she aims to empower women with her brand by providing them with luxury products that embody elegance and quality without compromising accessibility.
Written By Valese Jones
In just three short years since its inception, Deseri Kelley has proven that passion and perseverance can lead to astronomical growth. The founder of DESERI, a luxury handbag company that celebrates craftsmanship and style, has not only launched an impressive brand but has also carved a niche for herself in the competitive fashion industry. Her journey has been nothing short of remarkable, culminating in a dazzling fashion show that showcased her latest collection and highlighted her commitment to excellence.
On March 6th,2025 Kelley held her second fashion show at Club Vivo, with a cowboy and rodeo theme that resonated throughout Dallas. The event drew a crowd filled with some of the city’s most influential figures and members of the media, including the Dallas Weekly. With the magnificent Lady Jade serving as emcee, the DESERI Spring Runway Show was an unforgettable night of fashion, artistry, and entertainment. Lady Jade’s signature charm and energy set the stage for an evening that was nothing short of pure magic.
The show featured stunning models debuting Kelley’s latest handbag collection, which is now available both in-store and online. The collection, characterized by its exquisite craftsmanship and luxurious materials sourced from Ubrique, Spain; the same region known for producing goods for high-end brands like Dior and Louis Vuitton, reflects Kelley’s commitment to providing quality handbags that cater to the modern woman.
Kelley’s brand journey has taken a significant leap forward with the opening of a permanent location in the Galleria Dallas, a milestone that marks a historic moment as she becomes the first Black woman to own a designer handbag store in the mall’s 40 year history. This achievement is not just a personal victory for Kelley but a testament to the resilience and strength of women entrepreneurs everywhere.
Despite the challenging political landscape and societal barriers, Kelley’s success story is a beacon of hope and inspiration. She emphasizes the importance of being prepared for opportunities when they arise, a lesson she has embraced since launching DESERI in 2022. “Always be ready for when it comes, because you just never know when that goal is going to be met,” she says.
As Kelley continues to expand her brand, she aims to generate significant revenue and build lasting connections with her clientele. Her vision extends beyond sales; she seeks to empower women by providing them with luxury products that embody elegance and quality without compromising accessibility.
The DESERI brand is more than just handbags; it’s a movement that champions women’s empowerment and creativity. As we celebrate Women’s History Month, Deseri Kelley stands as an inspiring example of how determination and innovation can lead to transformative change in the business world.
With her latest collection and permanent store location, Kelley is poised for even greater success. As we reflect on the achievements of women throughout history, let us also celebrate the emerging leaders of today, like Deseri Kelley, who continue to pave the way for future generations.
In the heart of Dallas, the DESERI brand is not just a name; it’s a powerful testament to what can be accomplished with hard work, vision, and an unwavering belief in oneself.
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